688 Broadway, NoHo, NYC


Madison Realty Capital

This 12-story, 45,000 square foot mixed-use development (commercial/residential) in the NoHo Historic District was hailed by as a modern landmark by a Landmarks Preservation Commissioner. Its Broadway facade features an innovative terra-cotta screen facade that honors the rich masonry and cast-iron articulation of its context, yet is unabashedly modern. The design also takes advantage of NoHo’s unique private service streets, with its unexpected main residential entrance from Great Jones Alley, an evocative remnant of the neighborhood’s industrial past.



American Architecture Prize, Winner - Architectural Design / Residential Architecture, 2017

Architizer A+ Awards, Special Mention, Residential - Unbuilt - Multi-Unit Housing (L > 10 Floors), 2017


BKSK Interiors – Interior Design; OLA Consulting Engineers – MEP/FP; Mueser Rutledge – geotechnical; Weidlinger/Thornton Tomasetti – structural & civil; HM White – landscape; Brian Orter Lighting Design – lighting; Wallover Architects – thermal baths; IROS Elevator Design  elevator; James R. Gainfort AIA Consulting Architects – façade consultant; Vista Architectural Products – building envelope consultant; Boston Valley Terra Cotta – terra cotta consultant; Ryder Construction – pre-construction; Noble Construction Management Corp. – construction management; Lewis S. Goodfriend & Associates – acoustical; Christine Jetten – terra cotta glaze artist

Renderings by MARCH

"I want to reach out and touch this building."

Landmarks Preservation Commissioner