December 23, 2025

150 Barrow Street Recognized with Brick in Architecture Award

A modern mid-rise apartment building with a light stone facade, large windows, and dark vertical accents, situated between older structures on a city street. A yellow taxi and blurred pedestrians are visible in front.

144–150 Barrow Street has been recognized with a Brick in Architecture Award from the Brick Industry Association!

Known as The Keller, the project transforms the 1898 Keller Hotel into a flood-resilient residential development that integrates a restored Italian Renaissance Revival landmark with a new seven-story addition. The project includes 22 residences with penthouses and private terraces, balancing historic character with contemporary design.

The white brick façade was chosen to create a clean, modern expression inspired by early 20th-century Italian modernism, pairing the historic Italian Palazzo with a contemporary international-style addition. Tall soldier-course spandrels echo the original stone belt courses, while deep 12-inch brick returns and layered detailing give the façade a modern, abstract depth. The brick’s subtle texture and multicolored spotting add warmth and craftsmanship, allowing the building to feel both contemporary and rooted in the West Village context.

Photos by Chris Payne/Esto

Modern and historic buildings stand side by side, partially framed by leafy green trees under a clear blue sky. The architecture features both classic and contemporary styles.

Close-up of a modern building facade with light-colored brickwork, large vertical windows, and gold-toned vertical metal slats; tree branches with green leaves partially visible in the foreground.

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